Welcome to Brian Ling .com

Portfolio Website and Musings of a Strategic Design Leader

[ Portfolio Work ]

2 CES Innovation Awards!

My design team and I recently bagged 2 “Innovations 2007 Design and Engineering Awards Honorees” at the world’s biggest consumer electronics show the CES in Viva Las Vegas in January 2007.

Sorry this is a little late, but I needed to be sure that the press release was cleared. The first award was for our High Definition Kimono LCDTV launched with a lot of criticism at last year’s IFA Berlin 2006 show, and the second award was for our “ultra-stealth” audiophile speaker project codename “Phoenix”.

Called the HD-A (High Definition Audio) Electrostatic Speaker, this speaker is a perfect fusion between engineering and aesthetics. HD-A, a proprietary technology, is the audio equivalent of HD-TV and its related marques.

Overall it was a tough project with many design and management constraints that needed to be overcome, but I think we managed to work it a design solution that did not sacrificed a lot of our design intent. The important thing as well is this speaker design (not the TV) represents, in its entirety the new Nakamichi design language that I had developed since I joined the company more than 4 years ago. This design language development process was in itself was a whole different battle to the product’s management, as acceptance was really the main criteria. I had to be tactful so as to allow the “new look” to be slowly absorbed and accepted by the brand, the organization and its culture, and most importantly by our customers.

mainphoto6351
This image was a representation of the product for selection for the Innovation Award, it is, however, a rendering of an early Industrial Design prototype as we had to submit the graphics early for consideration.

nakamichi-kimono
Meanwhile let me leave you with a slightly fuzzy shot taken by Ubergizmo, interestingly the only one that I have found on the internet. As its still in a prototype mode, so do stay tuned for an image of the actual product once we get the final R&D and marketing clearance.

[ Portfolio Work ]

2006 Red-Dot Award

Yesterday I got out of my National Service commitments just in time to attend the prize giving ceremony of the Red-Dot Award: design concept 2006. This award is the industrial design industry’s equivalent of the Oscars and it was held at the red-dot design museum here in Singapore.


red dot award: design concept 2006
The introduction of the red dot award: design concept is a timely answer to a gaping void: where does it begin. The celebration of an idea, the elevation of its driving potential at pre-production and pre-market stage places concrete claim on spontaneous sketches as intellectual anime, paper origami as floating prototypes and juxtaposed hyperlinks as virtual inter-connectors.

It was a pretty exciting affair, with a lot of great atmosphere, great people, and great designs. The awards ceremony was conducted very interestingly. The stage was actually set up like a fashion catwalk that ran the length of the rectangular room. It bisected the room and had 3 rows of seats on either side of the long stage. There was a large wide wall that were made up of 5 or so LCD projector screens located behind the audience’s seating positions that provided a 180 degree panoramic view of the different designs and rational that was projected on to it.

When the winners were called up, they would enter the catwalk from one of the ends. When they reach the middle, they accepted their award from Mr Ken Khoo (President of Red-Dot Singapore) and Mr Peter Zec (President of Red-Dot world wide) and would then continue their walk of fame to the other end. I really like the significance of this whole process, as product designers have always lived in the shadows of their fashion counterparts in both the glamour and remuneration!

Singapore did well for herself bagging 5-6 design awards, 1 “Best of the Best” which also won the “Luminary” award. This is Singapore’s second “Luminary” which beautifully goes to Lim Sun Liang for her “ring faucet”. Congrats Sun Liang!

Of the winners quite a few were notable local designers, including Jaren Goh (of black diamond fame), Nathan Yong (from Air division design) and yours truly!

So I thought it would be very cool, to end this review, for my dear readers to have a look at my 3 submission boards that I sent in for the award as they have only used 1 of my many pictures for the on-line winners portfolio.


The standard beauty shot! Edit: Click to view a larger image.


My favourite board as it showcase the concept development and thinking process. Edit: Click to view a larger image.


This last board describes the functionality of the product and the amazing thing is we have a semi-working prototype sitting in my studio! Edit: Click to view a larger image.

Edit: The official write up of the event can be found here, and my own personal winners page here! Judge’s Comments:

Though satisfying contemporary preferences for flexibility and customisation over bulk, the Modular Series still manages to pack a mighty audio punch.

[ Portfolio Work ]

iPoor for those too poor for an iPod

We are now SOLD OUT!

Gone, zip, nada, finito! Sorry!

The iPoor T-Shirt was featured in:


Engadget China:

They say that it’s looks cool and fashionable, for those who don’t want to spend $500 for a IPod Nano, you should consider this economic choice.

They also said that iPoor does not need battery and electricity and you don’t need to worry about whether it works or not.

It’s a good product and they urge people to buy one for themselves.

and Domain Magazine of the Sydney Morning Herald, Australia

ipoor_shop_final.jpg
Made of 100% Cotton at about 180grams weightage. Does shrink about 1% in the wash

Thats right people we are go-go-go! So dont get left out!

Design Sojourn will be doing and did a limited run of 50 White and 50 Black iPoor T-shirts.

Scenario images
White Large
WhiteL_brian.jpg

Black Medium
BlackSM_wife.jpgBlackM_brian.jpg

Some additional notes:
1) As the T-shirt is 100% cotton, it does shrink in the wash. After washing a few shirts, we tried them on and here are the results.

If you are 159cm, weight 50kg, waist 27″ then the S is comfortable and slightly baggy.

If you are 184cm, 80kg, with waist 32-33″ and the L fits just right, but it will not be baggy grunge style.

If you are 192cm, 100kg, and 36″ waist you will need to go with the XL. Again the fit just right.

Anyone larger will not be able to fit the XL size.

2) Finally please wash all the t-shirts before you wear them, especially the black. The black T-shirt’s color DOES run. So please soak for a bit before you wash it in the washing machine!

Buy iPoor : World-Wide Shipping

Price: USD $15
Shipping: USD $10 per T-shirt

Stock Avaliable (Updated Oct 26):SOLD OUT!

Buy iPoor : Shipping to Singapore Only

Price: USD $15
Shipping: USD $4.5 per T-Shirt

Stock Avaliable (Updated Oct 24):SOLD OUT!




Design Sojourn Blog

My latest thoughts on Strategic Industrial Design




Objects of Desire

Links to samples of my favorite design work. Don't miss my Portfolio page for more images, of if you like networking, hook up with me at Behance.net.



Elsewhere on the Web

Other websites I own and manage.